• Your pages must load quickly. Do not weight your site down with huge photo files.

• Test your web site on at least the two most popular browsers. (Netscape and Internet Explorer).

• Your web site must entice the viewer to return frequently. Give them something to return for.

• Your web site must be intuitive and easy to navigate. A properly organized design is a must.

• The ordering or feedback process must be easy to use, secure, and reliable.

• Your web site must be kept fresh with frequent updates.

• Make sure you use the most effective page titles, descriptions and key words (Meta tags) on all pages.   www.wordtracker.com

The reasons for failure are complex and difficult to quantify but the following list provides some of the probable causes:

• The product or service is not suitable for selling on the Internet.

• Unreasonable expectations and/or unattainable goals have been established.

• Site is unattractive, difficult to use, takes too long to load or does not load at all.

• Pricing of the product or service is not competitive.

• There is no clear way provided to place orders or request quotations.

• The web site is not listed in readily found indexes.

• The web site is not properly designed to be found by search programs.

• There is no promotion of the web site, the site is like a needle in a haystack.  TOP TEN search engine placement or it's FREE!

• There may be many competitors on the web with superior web sites.

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